Course overview

Prospecting and Lead Generation Strategies 

What You'll Learn

Course Description

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great course.

What's Included

  • 12 Interactive Modules
  • Module Review Questions
  • Downloadable Activities
  • Practical Case Studies
  • 100% online 
  • Duration 1.5 hours
  • Certificate of Completion

Skill Development

You will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of their sales strategy.

Module Course Syllabus

Module 1: Getting Started, Course Overview
Module 2: Prospecting
Module 3: Traditional Marketing Methods
Module 4: New Marketing Methods
Module 5: Generating New Leads
Module 6: Avoid Common Lead Generation Mistakes
Module 7: Educate Prospects
Module 8: The Pipeline
Module 9: Follow Up Communication
Module 10: Track Activity
Module 11: Create Customers
Module 12: Wrapping Up

Learn on the Go!

This is a self-paced eLearning course. Study on your own schedule, anytime, on your desktop or mobile device.