Growing Your Business Online Using Social Media

Sep 17 / Dr. Shirley Sims
Social media is a key part of your business marketing strategy as your customers are probably already there. It is expected that the number of worldwide users on social media hit 3.02 billion active users per month by 2021.
According to, if you are not working on building a powerful brand presence on social media, your customers will be choosing your competitors. Even though you know you need to be on social media, knowing where to start is challenging.
The good news is that getting started with social media doesn’t have to be competitive or expensive. If you want to know how to reach new markets, build brand awareness, and drive sales, keep reading.

5 Social Media Tips for Business

1. Choose A Platform
With so many social media platforms, it is critical to know where your audience spends their time online. iTrainNow suggests doing some research to understand your online audience habits.

It is essential to understand that you can use different social channels to reach different audiences. For instance, many companies use Facebook for customer engagement and Instagram for eCommerce.

2. Create A Plan
Starting on social media without a plan and a goal will make it harder to succeed. Taking the time to develop a social media plan will help you achieve your business goals. Here are some tips on how to create your social media plan:

Set up your goals and objectives
Learn what your competition is doing and how they are using social media.
Be creative to give your customers what they want
Develop a social media calendar
Keep in mind to follow the 80-20 rule. Use 80% of your content to give your customers valuable information and 20% to promote or sell your products.

3. Build A Relationship With Your Audience
One of the main benefits of using social media for business is that you can easily reach your audience. For this, it is critical to know who your audience is. The more information you have from your current customers, the easier it will be to interact with them online.

Knowing your audience will help you reach more people just like them. Expanding your brand beyond your original target group is the key to boost your business sales.

Social media is perfect for driving new customers to your business and building relationships with your customers and other local companies in your area.

4. Build Brand Awareness explained that it is possible to grow your followers online to build brand awareness organically. An excellent strategy is to hire a trusted authority in your niche to boost your sales quickly.

According to a recent study, 22% of marketers considered influencer marketing the most cost-effective way to get new customers.

5. Create Quality Content
The best way to avoid feeling overwhelmed is to create quality content in a few social media platforms rather than posting on every single channel.

The key is to offer value instead of pitching and selling every single time. Keep in mind that the main goal of social marketing is to build relationships. Always post great content.

Finally, don’t try to do it all. Make sure to post in the places where your audience is spending time online. Focus on just one or two social media platforms at the beginning. For more information on how to grow your business using social media, visit today!